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Increased transparency

Gain visibility into organizational objectives and progress, fostering accountability and alignment across teams.

Better prioritisation

Identify and focus on the most impactful objectives, ensuring resources are efficiently allocated for maximum results.

Strategy implementation

Translate strategic initiatives into actionable objectives with measurable results, driving tangible progress towards overarching goals.

The main motivation behind the introduction of OKR is to improve transparency, prioritization and implementation of the strategy.

Both the mandate for implementation and the objective behind an OKR framework are found on the top management agenda. Almost 90% of companies have the executive or board level responsible for the introduction of OKR. This is expressed in the aspiration for better corporate governance. Objectives & Key Results should support prioritisation, transparency and strategic alignment between employees and teams.

The main motivation behind this is to increase transparencybetter prioritisation and improve strategy implementation. 

Almost 60% of the companies use OKRs explicitly in the context of a change or transformation initiative. The most important change ambitions here are to strengthen the corporate culture and improve strategy implementation.

At 70%, the vast majority of companies use OKRs in quarterly cycles, and more than 80% rely on the role of an OKR master or a similar role (e.g. OKR champion) to oversee and develop the process.

For 83% of companies, OKRs have a positive impact. The highest impacts are transparency on goals and performance, improved communication and strategy implementation.


What are the ambitions behind OKR implementations?


What is the ideal design of an OKR system? 


And what impact do OKRs have on companies? 

Business Meeting

These questions and more are available in the OKR Impact Report.

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